River Island Clothing Co. Ltd. Essay Essay Example

River Island Clothing Co. Ltd. Essay Essay Example River Island Clothing Co. Ltd. Essay Paper River Island Clothing Co. Ltd. Essay Paper The concern started in 1948 as a little lock-up store in East London selling wool and ladies dressing. As the concern increased stores were added under the name of â€Å"Lewis Separates† and the focal point became ladies dressing. By 1968 there were some 70 shops in the UK and â€Å"Lewis Separates† introduced into a few of its shops a trade name new construct and name. Innovative in design and format these shops used strong colorss. bold manner imagination and dad music to make â€Å"Chelsea Girl. † the first UK concatenation of manner dress shops. With continuing enlargement. menswear was introduced in 1983 under the â€Å"Concept Man† trade name and from 1988 farther development took the signifier of the development ofa new trade name construct of a themed shop offering manner for work forces and adult females. The new trade name was called â€Å"River Island† and today the merchandise scope includes men’s and women’s vesture and fo otwear. accoutrements and cosmetics. A dedicated in-house design and sourcing squad creates stylish. fashionable and quality vesture stand foring value for money. targeted at the manner witting 18-35 twelvemonth old market. As at 28 December 2002 River Island had net capital resources of ?85. 5 million and achieved gross revenues of ?377. 6 million for the 52 hebdomads. River Island is a entirely owned subordinate of Lewis Trust Group Ltd. which is the parent of a diversified group engaged in the retailing. belongings. leisure and fiscal services sectors. As at 31 December 2002 Group consolidated net capital resources amounted to ?408 million. Relevant Markets River Island designs and retails men’s and women’s vesture. footwear. accoutrements and cosmetics. The bulk of merchandises are designed in-house and sold chiefly under the River Island trade name. although other River Island owned trade names are used. A little proportion of gross revenues are attributable to thirdparty trade names. River Island has shops in over 180 locations Great Britain and Northern Ireland. 9 stores in the Republic of Ireland and elsewhere in the universe retails through franchise spouses in Kuwait. Saudi Arabia. United Arab Emirates. Bahrain. Malta. Cyprus and Poland. In all districts the mark market is the manner cognizant 18-35 twelvemonth old sector. In add-on to its stores. River Island retails through mail order catalogue and web site. RI/11427 ( updated ) 25/05/2004 1 Within the geographic markets mentioned above. the River Island shop card is available merely in Great Britain and Northern Ireland. In add-on to its shop card. River Island accepts a full scope of payment methods from clients. including hard currency. check. recognition and debit cards. Competition within these markets. Our commentary relates merely to the UK market. Within the retail vesture market there is non merely important competition in footings of the figure and differing nature of retail merchants engaged in the sector ( e. g. big section shops. little independent vesture stores. multipleoutlet vesture retail merchants. specializer footwear retail merchants. etc ) but a significant comprehensiveness of pick of merchandise available to the populace. Unlike some other merchandise sectors ( which participate in shop card issue ) the retail vesture sector is non dominated by a limited figure of retail suppliers and the populace has an extended portfolio of dressing retail merchants with which to put their usage. A big bulk of consumers besides have a broad pick of alternate payment methods and/or beginnings of deferred payment ( e. g. shop cards. recognition cards. personal loans. debit cards linked to borrowing installations ) . We see the proviso of a shop card as offering both an alternate payment method ( where the client has the immediate ability to pay by other agencies ) and an extra payment method ( where the client does non hold the immediate ability to pay by other agencies ) . We try to aline the card to our trade name. and to make benefits for our clients. by offering trueness price reductions and particular offers. For a retail merchant such as River Island. the intent of our shop card is chiefly to supply a convenient method of payment ( whether option or extra ) . Whilst it makes no identifiable difference to us whatever agencies of payment a client chooses. we do hold the ability to pass on with card holders and to offer them benefits which we consider will help trueness. We offer such benefits as: RI/11427 ( updated ) 25/05/2004 Cardholder one-off price reductions Invitations to particular events Loyalty price reductions and wagess Sale previews 2 Discounts on 3rd party services/products Third party offers Forthcoming new merchandise information. These benefits can be promoted by and large. or more specifically targeted based on purchase behavior demonstrated by card disbursement patterns A shop card programme besides provides the retail merchant with a important channel of communicating with clients. a installation non available through other payment mechanisms. The River Island shop card. whilst it includes an optional recognition installation ( i. e. deferred payment ) in common with all recognition cards. is non intended or promoted as a vehicle for longer term adoption. Neither is the card intended as a agency of recognition for those who find trouble with other beginnings of finance. First. the card is a agency of payment. It may be that users choose to utilize the card because they do non hold another agencies of payment at that minute. However. it does non so follow that they will utilize the card installations since they will non incur involvement if they pay off the balance within up to 54 yearss. We have no fiscal involvement in the card operated for us by GE and we have no influence over our card provider’s statistical recognition hiting standards and mechanism. Nor do we hold any contractual influence over the APR charged. or other footings. We sell manner merchandises. It is our position that our clients base their buying determination on their desire for a specific merchandise. We do non believe that the handiness of recognition is a driver as it might be for furniture or larger family goods. Shop cards are usually tied to a individual trade name proprietor or retail merchant and to that extent shop cards do non straight vie with each other. They do vie with other signifiers of payment. peculiarly mechanisms which include the ability to postpone payment. Any analysis of the benefits/costs associated with shop cards and the competitory place of shop cards in the market place. when compared with other agencies of payment. needs to take history of the entirety of the shop card offering and non merely a individual facet of comparing. Barriers to Entry/Ease of Switch overing Merely one or two retail merchants operate their shop cards in-house. River Island uses the services of GE Capital Bank Ltd. In the context of River Is land sing conveying its shop card operation inhouse ( which could potentially better competition in the 3rd party supplier market ) there are important barriers to entry. including. ( a ) Set up costs for RI/11427 ( updated ) 25/05/2004 3 ( B ) Ongoing costs Name Centre operation Computer systems to pull off card histories Hardware costs for the above Development of recognition hiting system Human resources recruitment Training Department Compliance Department Recognition hiting Human resources Occupancy costs for call Centre Higher selling costs covering design/print issue of shop card certification Card fabrication costs Bad debts Fraudulent card applications and use Against these barriers the lone important advantage would be fiscal if we could bring forth more value. However. it has to be borne in head – whether in relation to a self-operated card or an alternate to GE – that we need to offer our clients continuity and we need certainty that our card supplier is able to execute. Store card operation is a really hard concern. GE have demonstrated that they can execute. To day of the month few others have done this in the UK. There is a little figure of 3rd party store-card suppliers in the UK market and of those suppliers GE Capital Bank is reported to hold over 50 % of the market. Because of differing accomplishments involved in the proviso of shop card and recognition card services. suppliers ( e. g. Bankss and finance houses ) of other consumer cards and other signifiers of episode recognition are non in a place to readily offer shop card services for retail merchants. Therefore there is some inelasticity in the supply side of 3 rd party store-card suppliers. In add-on. easiness of exchanging by a retail merchant can be influenced by Exclusivity clauses in an bing contract Lengthy contract periods Existing supplier has developed a information base of cardholder disbursement and borrowing behavior that is non readily movable to a new supplier. Financial and clip costs involved in exchanging. New cards have to be issued to all bing cardholders. showing a possible break hazard. Customer Information The River Island store card can be applied for in individual at any one of our stores or electronically through our Website World Wide Web. Riverisland. com. The application process is that prescribed by our card supplier. The card is promoted on the River Island Website. in our mail-order catalogue with application for the card being made through either method described above. but chiefly through our stores. Customer information about the shop card is provided through In shop postings A â€Å"please take one† cusp available in our stores During history gap processs when the client is finishing an application signifier with our gross revenues advisor A â€Å"welcome† brochure issued at the clip the shop card is issued to the cardholder. The cusp and brochure in peculiar provide written information in untechnical linguistic communication about the benefits of the shop card in add-on to summarizing cardinal information about the fiscal facets of the card. The full footings and conditions of the card recognition understanding are provided to the client on the contrary of the card application signifier. a transcript of which is handed to the client following its completion. The full footings and conditions are besides repeated when the card and any renewal/replacement of it are despatched to the cardholder. Customers are entitled to take away a clean â€Å"voided† application signifier prior to doing any application and successful appliers are besides offered a â€Å"no quibble† warrant that within 60 yearss of opening their history. they may pay off any outstanding balance. shut their history and non be charged any fees or involvement.

Free Essays on Lonliness

Loneliness Leaves Clues This story strangely portrays a relationship between a brother and sister who are going through depressing times: â€Å"Loneliness left clues, and I would pick up his while he picked up mine, neither of us ever mentioning them†(82). The short story that I chose is from the February, 2002 edition of Harper’s Magazine. Antonya Nelson is the author of the story titled â€Å"Ball Peen†, which refers to a hammer that the narrator describes as a ball peen hammer. This title is significant because it is referred to and used figuratively throughout the story. The author doesn’t let the hammer slip your mind, relating back to it whenever there is a chance. The ball peen hammer symbolizes the narrator’s strength. Much of her strength is derived from her brother, who gives her confidence and consoles her. A young woman, placing you in her thoughts and perceptions, narrates the story. Her name is not mentioned in the story so I will acknowledge her as the narrator. She begins her story by glimpsing back on one Christmas when she is fifteen. This is the Christmas that her brother, Sonny, gives her a hammer as a gift. At first this gift meant that he had forgotten to get her a present, but later she realizes that he picked it out just for her. She comes to appreciate it and finds that it was actually very useful. She explains that she even grew fond of it: â€Å"For comfort, I often slip my hand in my purse, as if in a pocket, to cup that smooth ball peen†(77). After introducing the hammer the narrator then starts telling her story at hand. She lives in a town called Telluride where she was born and raised. She is the only one out of her family left there, babysitting her parent’s old house for them. Her brother moved away as a teenager to Colorado Springs following his girlfriend who moved there. Her parents moved there soon after when Telluride becomes famous for it’s skiing. The narrator reveals that she is ha... Free Essays on Lonliness Free Essays on Lonliness Loneliness Leaves Clues This story strangely portrays a relationship between a brother and sister who are going through depressing times: â€Å"Loneliness left clues, and I would pick up his while he picked up mine, neither of us ever mentioning them†(82). The short story that I chose is from the February, 2002 edition of Harper’s Magazine. Antonya Nelson is the author of the story titled â€Å"Ball Peen†, which refers to a hammer that the narrator describes as a ball peen hammer. This title is significant because it is referred to and used figuratively throughout the story. The author doesn’t let the hammer slip your mind, relating back to it whenever there is a chance. The ball peen hammer symbolizes the narrator’s strength. Much of her strength is derived from her brother, who gives her confidence and consoles her. A young woman, placing you in her thoughts and perceptions, narrates the story. Her name is not mentioned in the story so I will acknowledge her as the narrator. She begins her story by glimpsing back on one Christmas when she is fifteen. This is the Christmas that her brother, Sonny, gives her a hammer as a gift. At first this gift meant that he had forgotten to get her a present, but later she realizes that he picked it out just for her. She comes to appreciate it and finds that it was actually very useful. She explains that she even grew fond of it: â€Å"For comfort, I often slip my hand in my purse, as if in a pocket, to cup that smooth ball peen†(77). After introducing the hammer the narrator then starts telling her story at hand. She lives in a town called Telluride where she was born and raised. She is the only one out of her family left there, babysitting her parent’s old house for them. Her brother moved away as a teenager to Colorado Springs following his girlfriend who moved there. Her parents moved there soon after when Telluride becomes famous for it’s skiing. The narrator reveals that she is ha...

Independent critical evaluation of a planning model Essay

Independent critical evaluation of a planning model - Essay Example When we differentiate and assign the derivative to zero. Hence, and , so So profit is maximised when the output (q) is set to 10 Now, let us consider how we can investigate the model as a case study. The profit model is made up of two distinct sections i.e. Revenue and Costs. Revenue is based upon the linear demand equation and linear demand, consists of an intercept term and a slope term. Costs on the other hand, consist of two distinct entities i.e. a Fixed Cost (the cost of maintaining a business irrespective of level of output) and, a Variable Cost (the additional costs associated with changes in output). If we consider Revenue, then we are considering the product of the linear demand equation and output ('q'). We know that the linear demand equation consists of an intercept term and a slope term. Hence by creating changes in the coefficients associated with the linear demand equation, we can create changes in the Revenue equation. So, we can change the value of the Intercept term and/or the Slope term. Changes in either will create changes in the Revenue equation. Creating changes in the revenue equation will ultimately create changes in the Profit equation! Similarly, the cost equation consists of a fixed cost and a variable cost. Changes in either will cause changes in the Profit equation. Hence, the case study analysis is set up as follows: we will consider changes in the Fixed Cost, then changes in the Variable Cost, followed by changes in the intercept term and then in the slope term of the linear demand equation. Speaking about changes in the Fixed Cost look at graphs changes. Simply vertically moves the position of the graph of the equation. In the case of the Profit graph, a decrease in the... ), i.e. the minus sign outside the brackets of the TC effectively changed the sign of every term within the brackets when the brackets were removed! So 000 is our profit equation! Notice how it represents a quadratic equation with a negative sign in front of the 'squared' term. Such an indication tells us that we are looking at a MAXIMUM point. Let us plot a graph of our profit equation! Costs on the other hand, consist of two distinct entities i.e. a Fixed Cost (the cost of maintaining a business irrespective of level of output) and, a Variable Cost (the additional costs associated with changes in output). Hence by creating changes in the coefficients associated with the linear demand equation, we can create changes in the Revenue equation. So, we can change the value of the Intercept term and/or the Slope term. Hence, the case study analysis is set up as follows: we will consider changes in the Fixed Cost, then changes in the Variable Cost, followed by changes in the intercept term and then in the slope term of the linear demand equation. Speaking about changes in the Fixed Cost look at graphs changes. Simply vertically moves the position of the graph of the equation. In the case of the Profit graph, a decrease in the value of the fixed costs moves the profit graph upwards (and vice versa). Hence, the constant values (-2,000 and 150 in this case) are technically

Recruitment and selection Essay Example | Topics and Well Written Essays - 1750 words

Recruitment and selection - Essay Example Recruitment and selection are identified as a fundamental to success of an organisation. Placing a deserving candidate at a right place, at a right time ensures that the organisation would not perform below its targeted objectives. Within that context, a process of recruiting and selecting possesses a paramount importance as it is that door that facilitates new comers to become a part of a team.However, online recruitment and selection have considerably revolutionized this concept from the management points of view and from a potential applicant’s point of view Placing a deserving candidate at a right place, at a right time ensures that the organisation would not perform below its targeted objectives. Within that context, a process of recruiting and selecting possesses a paramount importance as it is that door that facilitates new comers to become a part of a team. However, online recruitment and selection have considerably revolutionized this concept from the management point s of view and from a potential applicant’s point of view. 13 Boots and Waitrose are two companies who are analysed from the management’s perspective. The former sets a certain expectations. And, for that purpose it uses the images and pictures in a way to influence over the thinking of potential candidates for employment in Boots. It portrays the pictures and images of its employees as being satisfied with the environment and they enjoy working with Boots. The Boots management considers and values such depictions as a way to communicate with the potential employees. They believe that the content and messages being displayed on its recruitment website must be simple, easy to read and understandable, and it must deliver what the management expect that content to. On the other hand, Waitrose do not use images and pictures of its employee to depict the inside environment of Waitrose. Instead, Waitrose believe in using more professional content and professional use of words in a way to satisfy the expectations of potential employees. For example, its use the word â€Å"partners† instead of using â€Å"employees†. This sort of management philosophy highlights how much values Waitrose attaches with its current and potential partners. They give them a sense of partnership rather than a concept of employee-employer relationship. 13 5.2 Recommendations 14 6.0Bibliography 15 7.0Appendices 16 7.1Peer Review Forms 16 7.2 Interview Questions 19 Executive Summary 1.0 Introduction Recruitment and selection is one of the most important factors to consider for an organisation. Welch and Welch (2005:81 as cited in Banfield & Kay, 2008) said â€Å"†¦nothing matters more in winning than getting the right people on the field.† This is exactly the same when it comes to organisations, recruitment and selection is responsible for ensuring that they have the right people working in the best positions for the organisation to succeed. The use of on line recruitment has increased in more recent years, it is claimed by Price (2007) that 90% of large US businesses use online recruitment. This is becoming a vital part of the recruitment and selection process in the 21st century as more and more jobseekers are turning to the internet in order to find a job that suits them. It is also claimed that web based recruitment can decrease cost of recruitment by 95% from more traditional methods (Price, 2007). This has obvious financial advantages for organisations, but other benefits to organisations include reduced staffing cost as they do not need employees to process large amounts of applications and it allows organisations to shortlist applicants in a much more efficient fashion. Online recruitment is aimed at the younger applicants (Hankins et al, 2005 as cited in Bratton & Gold, 2007) which suggests that it would particularly focus on employing fresh graduates with the high levels of talent and enthusiasm. This report is going to foc us on the online recruitme

The statement of purpose Essay Example for Free

The statement of purpose Essay Being an international student is a major learning curve. Miles away from Hong Kong, I’m way out of my comfort zone, navigating a stormy sea of emotions unique to international students- the excitement of seeing new things and places, the pride of being an international student, the fear of dealing with home sicknesses, the frustration of not being able to fully understand everything in this country, the embarrassment of even the minute faux pas I do. Academic challenges are nothing compare to the emotional battles one must face. Â   While there is no harness that I can latch to, my experiences back home can steer my journey here. As a school prefect, I was in charge of keeping order and discipline in my school. I can use it to keep my perspective balance on everything that comes my way, to be able to open my eyes to the world in a new way. I am proud to say that I am an international orientation leader in my community college now. Being a leader has kept me sane, kept my feet on the ground. I know that I am responsible to my fellow international students and I’m doing my best to do so, by combining studying hard and being a good example to them. My current GPA is 3.9. I know having good grades are not everything to a student. Believe it or not, students also need to have a life that does now involve memorization and algebraic equations. Being a leader has expanded my network, exposed me to other students who I now call friends. In HK, I was in our ping-pong team, played saxophone and piano. I hope to continue my hobbies here, perhaps enlist in the school band. HK is a fast-paced environment. Everybody moves quickly, as if on a race. By studying here, I hope to do the opposite. Don’t get me wrong. Fast can be fabulous. Email and YM are a godsend solution to instant conversations. But there are some things that can’t be rushed, such as readying yourself for the future. Adapting to a new environment can be daunting but capitalizing on my personal experiences is something I can rely on to survive this journey.

Importance of Setting in The Blue Hotel Essay -- Blue Hotel Essays Ste

Importance of Setting in Stephen Crane's The Blue Hotel  Ã‚  Ã‚   In   'The Blue Hotel,' Stephen Crane uses various provocative techniques to ensure that the setting adds to the richness of the story. 'The Blue Hotel' is set in a cold Nebraska town at the Palace Hotel in the late 1800's, but there is more to setting than just when and where a story takes place.   In a written work, it is the author's job to vividly depict events in order to keep the reader?s attention and to create colorful mental images of places, objects, or situations. The story is superbly enhanced through Crane?s use of setting to develop mood, to create irony, and to make nature foreshadow or imitate human actions. From the beginning, Crane creates an atmosphere of violence, eeriness, and uneasiness.   He writes, ?The Palace Hotel, then, was always screaming and howling in a way that made the dazzling winter landscape of Nebraska seem only a grey swampish hush.?   When Scully, the proprietor of the hotel, greets the Cowboy, the Easterner, and the Swede, the latter is seen as ?shaky and quick-eyed.?   He is a suspicious character that acts quite out of place.   The first people that the entourage encounters are playing cards.   It is Johnnie, who is the son of Scully, and an old farmer with grey and sandy whiskers.   The farmer spits tobacco juice into a sawdust box to show his contempt and anger towards Johnnie.   Johnnie agitates the farmer to such an extent that the farmer leaves the hotel silently explosive.   At this point, a new game of High Five begins.   The Cowboy immediately bothers the others with his incessant banging of the cards.   The Swede is silent until the game absorbs the other players.   He breaks this concentration when he says, ?I suppose there ... ...y stab by the gambler. Setting is one of the most important facets of a story.   It encompasses more than what simply meets the eye.   An elementary look into the setting of ?The Blue Hotel? reveals a place and possibly a time for a story to take place.   However, a deeper, more critical look exhibits how Crane uses a highly descriptive setting to explain the story rather than relying on character?s thoughts and dialogue.   Crane?s profound use of setting enables the reader to easily follow the storyline and, therefore, maximizes the experience of reading his short story.   It is little bits and pieces of detail that the reader gradually becomes aware of that make ?The Blue Hotel? a grand work of literature. Works Cited: Crane, Stephen. "The Blue Hotel." Norton Anthology of American Literature. Shorter Fourth Edition. New York: W.W. Norton, 1995. 1626-1645.

Meat Consumption

23 May 2011 One Bite At a Time Most Americans are aware of global warming, cancer, heart disease and the fact that the earth’s supply of good water is diminishing. In an effort to conserve our planet people drive hybrid cars, recycle, and use low energy light bulbs and appliances, which is great. However, most Americans are unaware and uninformed about how meat effects global warming, our health, and how much of our planet’s water and resources meat production consumes.Meat contributes to global warming, increases risk for cancer, causes heart disease and uses a tremendous amount of resources to produce, therefore people need to be informed about what they are eating through food labeling and Surgeon General warnings, as well as cutting back to appropriate portion sizes. Farming used to do good things for our planet, where as now its causing harm due to mass production and factory farms. â€Å"Traditionally, farm animals played a useful role . . . they ate grass, crop wastes, and kitchen scraps that people could not eat and turned them into good that people could eat.Their manure provided the soil with needed nutrients . . . the animals pulled plows and provided services that enhanced human life†(Robbins 233). Things have changed drastically since the days of simple farming. Today, â€Å"With the expansion and mechanization of animal farming . . . there are now 20 billion livestock on Earth- more than triple the number of human beings†(Robbins 234). The problem with having so many livestock on earth is that the manure that used to provide soil with nutrients now releases nitrous oxide, which contributes to global warming. According to the U.N Food and Agriculture Organization â€Å" Worldwide livestock farming generates 18% of the planet’s greenhouse gas emissions . . . all the world’s cars, trains, planes and boats account for a combined 13%†. However it’s more than just the manure contributing to global warming. FAO estimates that 70% of former forest covers were cut down to make room for grazing. This is a problem because â€Å"Lost forest cover heats the planet, because trees absorb CO2 while they’re alive . . . when they’re cut down or burned, the greenhouse gases are released back into the atmosphere†(Walsh).Cutting back on meat, or eliminating it all together would be a great way to help preserve our planet and much cheaper than a hybrid car. If meat production continues to grow, not only will it keep contributing to global warming, it will continue using the earth’s precious resources. The amount of food and water needed for farming is obscene. Water is something that we take for granted. There is no replacement for water, so when there is a 3 to 1 ratio from livestock to humans, why are we wasting so much of our earth’s precious water on livestock? Forty-two percent of the fresh water available to us in the United States is used for agricul ture† (Silverstone 25). Granted it’s not all devoted to animals, and the amount of water needed to produce meat varies in different parts of the country.In California, according to the Water Education Foundation, to produce one pound of California beef the amount of water required is 2,464 gallons; comparatively a pound of tomatoes only requires 23 gallons of water (Robbins 236-237). Think of how much water California would save if everyone cut back on meat. Then there is the other problem, how much food we use to feed the livestock. Sixty million acres of the United States are devoted to growing hay primarily for livestock, while we only use 13 million acres to grow fruits and vegetables†(Silverstone 25). If there were less of a demand for livestock, that would enable us to use the land devoted to growing hay for growing vegetables, fruit and other plant based foods while using considerably less water. Not only is meat taking a toll on the environment, it’ s taking a toll on the heath of America. Eating meat, especially the portions Americans eat, cause Heart Disease and increase a person’s risk for Cancer.The facts that there are triple the amount of livestock on earth means only one thing, that humans eat entirely too much meat. In fact, â€Å"The average person in the industrialized world eats more than 176lb of meat annually†(Walsh). People would argue that we need meat to survive, but in fact meat causes more harm than it does good because of saturated fats and cholesterol. â€Å"Cholesterol is found only in animal foods and is particularly concentrated in organ meats and eggs†(Davis and Vesanto 27), therefore, it would be hard to argue that cutting back or eliminating meat would be a bad thing.Another major problem is that meat contains a ton of saturated fats, which raise a person’s blood cholesterol and causes plague to clog arteries, clogged arteries lead to high blood pressure and heart attacks (S ilverstone). â€Å"More than anything else, blood cholesterol determines your likelihood of having a heart attack†(Marcus 10). There have also been many studies that link meat consumption to cancer. â€Å"Researchers at the University of California at San Diego have isolated a sugar molecule that shows up in many cancerous human tumors . . Not only does Neu5Gc seem to build tumors, our human bodies produce antibodies against Neu5Gc, which causes inflammation, helping the tumors to grow even more†(Silverstone 17). The connection between eating meat and cancer from the research done at UC San Diego is that the sugar molecule Neu5Gc comes from red meat and is not produced in the human body (Silverstone). In America people have a hard time recognizing that what they eat contributes to disease, they would rather put blame on smoking and drinking when it comes to cancer.However, â€Å"The American Cancer Society estimates that 75 percent of all cancers are the product of ou r environment and lifestyle . . . 30 to 40 percent of all cancers are caused by diet†(Davis and Melina 32). The consumption of meat has also been liked to Osteoporosis; â€Å"When you eat meat, your blood becomes acidic . . . In order to balance all the acidity, your bones come to the rescue by releasing some of their minerals†(Silverstone 17). â€Å"Diets†, in America revolve heavily around meat and dairy products; no wonder cancer is the second leading cause of death.These are significant problems because Heart Disease and Cancer are the number one and two killers in America. â€Å"Almost one of every two Americans will die from Heart Disease . . . 40 million diagnosed with heart disease, and 1. 5 million a year having heart attacks†(Marcus 8). There is no denying that disease is developing at a rapid pace. Everyone knows someone who had or has cancer or heart disease. They are awful diseases, and â€Å"a high-fat, animal based diet is the single most s ignificant cause of death from heart disease†(Marcus 3).If people cut back or eliminated animal products from their diets, not only would they be eating less of the foods that cause their bodies harm, they would be eating more nutrient rich foods (fruits and vegetables) that help fight off and prevent disease. â€Å"Doctors like Dean Ornish and John MacDougall have discovered that plant-based diets have the power to reverse heart disease, diabetes, even cancer†(Silverstone 7). One might argue that eating vegan or vegetarian is expensive; but would you rather pay a little bit more at the grocery store now, or pay for an xpensive heart surgery or chemotherapy because of what that inexpensive meat did to your body? There are some things already being done in an effort to get Americans to cut back on meat, but they aren’t enough. Yes, there are more vegetarian options at grocery stores now; you no longer have to go to a specialty market to get vegetarian options. In major chain grocery stores like Ralph’s and VONS, they carry vegetarian brands of non-meat items like Boca and Garden burger; you can buy tofu, tofurkey, non-dairy cheese, yogurt and milk.The only problem is that its not always easy to find, they usually have a separate â€Å"heath food isle† where they keep all the non-animal products. Then there is the John Hopkins’ Bloomberg School of Public Health. They have started a global movement to get people to cut back on meat by reinventing a campaign called Meatless Mondays that was based on a campaign used during WW1 to conserve food for soldiers. In 2003, they recreated Meatless Mondays as public heath awareness program to help Americans reduce their risk for preventable disease by cutting back on meat. It was originally endorsed by over 20 schools of public health and is now global.Countries, hospitals, restaurants and Universities around the world are joining the movement for Meatless Mondays; it could always ge t bigger though. If there was backing from our government like there was during WW1 just think of how much larger this campaign could get. During that time, â€Å"The effect was overwhelming . . . In November 1917, New York City hotels saved some 116 tons of meat over the course of one week†(Meatless Mondays). If the U. S food administration made the same effort today, the United States could be one step closer to a healthier population. There needs to be a Surgeon General’s warning on meat products.The duties of the Surgeon General are to â€Å"Protect and advance the health of the nation through educating the pubic, advocating for effective disease prevention and health promotion programs and activities, and, providing a highly recognized symbol of national commitment to protecting and improving the public’s health†(Surgeon General). If the Surgeon General serves as â€Å"America’s doctor†, and is concerned advocating for disease preventio n, they should take a serious look at promoting a low fat plant-based diet. According to â€Å" Dr. William Castelli, director of the Farmington Heart Study . . a low-fat plant-based diet would decrease an individual’s risk of heart attack by 85 percent†(Silverstone 16). The government, starting with the Surgeon General, also needs to do their job in educating the general public on what meat does to their bodies. Everyone is familiar with the Surgeon General’s warning on cigarettes, that smoking causes cancer and increases you risk for heart disease; if eating meat causes heart disease and increases risk for cancer and other diseases like osteoporosis it is important people know what they are putting in their bodies just like cigarettes.Food labeling needs to be the same for meat as it is for every other food product. Almost everything you buy these days has a nutrition label except for fresh meat and poultry. At the end of 2009 the Department of Agriculture pro posed a solution that forced grocery stores and supermarkets to provide nutrition facts. However, the solution doesn’t work because the grocery stores and supermarkets don’t have to put it directly on the package; they can put the nutrition facts on a poster, pamphlet, or anywhere in the store that is available to customers if they request (Hurley and Liebman).If they were forced to add the nutrition facts directly to the package on fresh meats just like every other food product out there, it would at least inform people on what they are putting into their bodies and reduce the amount of meat purchased, and therefore reducing the amount of meat produced. Restaurants need to decrease portion sizes and offer non-meat items. â€Å"The U. S department of Agriculture says that a typical serving of steaks, roasts, chops and poultry parts is just 3 ounces†(Hurley and Liebman).Most restaurants typically serve a six-ounce chicken breast, and the size of a steak ranges fr om 6 to 12 ounces. That is a huge problem right there, no wonder obesity is a problem in the United Stares. If restaurants were required to serve the appropriate serving size recommended by our government and health officials, there would be less people eating meat, which would once again lead to less meat being produced. Another problem with restaurants, especially chain restaurants are that they don’t always serve non-meat items. I have worked for T.G. I Friday’s for the past seven years, and they don’t even serve a veggie burger. Restaurants should be required to serve a vegetarian option. Most people love dining out and if they had non-meat options it would allow them make healthier decisions and help contribute to the reduction of the amount of meat produced. If Americans want to do their part in conserving our planet while reducing their risk for heart disease, cancer and other nasty diseases they need to consider how what they eat effects themselves and t he environment.The government needs to provide guidelines and Surgeon General warnings to help inform and guide our nation to eating less meat and living a healthier lifestyle. If we all do our part one bite at a time we will have a healthier nation, reduce the amount of harm farming is doing to our planet (because their would be less livestock on earth), as well as use less of our earth’s precious resources.Works Cited â€Å"A Campaign Becomes a Movement†. Meatless Mondays. n pg. n. d. Web. 11 May 2011. Davis, Brenda and Melina, Vesanto. The New Becoming Vegetarian. Summertown, Tennessee: Healthy Living Publications, 2003. Print. Hurley, Jayne and Liebman, Bonnie. â€Å"The Kindest Cut†. Nutrition Action Health Letter. 37. 8 (Oct 2010): pg. 13. Web. 11 May 2011. Marcus, Erik. Vegan The New Ethics of Eating. New York: Mcbooks Press, 2001. Print. Office of Surgeon General. â€Å"About the office of the Surgeon General†. Surgeon General. n. pg. n. d. Web. 9 May 2011. Robbins, John. The Food Revolution. San Francisco: Conari Press, 2001. Print. Silverstone, Alicia. The Kind Diet. New York: Rodale Inc, 2009. Print Walsh, Bryan. †Meat: Making Global Warming Worse†. Time. Sept. 2008:n. pg. Time. com. Web. 3 May 2011.