Saturday, February 22, 2020

Marketing Profile Essay Example | Topics and Well Written Essays - 250 words

Marketing Profile - Essay Example Dew, Sierra Mist, Mirinda are carnbonated drinks and non carbonated beverages and nutrient brands include Tropicana fruit juices, Quaker Oats, Aquafina fresh water and Gatorade are highly popular. It uses competitive pricing and offers snacks and beverages in various format and sizes to meet the needs and affordability of it segmented market. It exploits market opportunities through innovative market strategies and distribution channels (Nickles, McHugh & McHugh, 2010). It supplies low calorie beverages and fruit juices to schools and has huge network of distributors to sell its various products. The major supermarket chain, hotels and retailers etc. are important distributors who are provided financial incentives based on volume sale or product placement fee (pepsicoAR, 2010). Pepsoco uses market mix to promote its products. It has used myriad media to promote its products and adopted appealing slogans through intense culturally sensitive advertising to exploit customers’ sentiments. Apart from hoardings, television and radio advertising, it also sponsors sports and cultural events as promotion gimmick. Most importantly, it is using technology to reach wider consumer base. Through social networking like facebook, Youtube, flikr etc. has significantly contributed to its competitive advantage within the

Wednesday, February 5, 2020

Computers in Society Essay Example | Topics and Well Written Essays - 750 words

Computers in Society - Essay Example These fives ways include; 1. Social networking -- many people belong to at least one social networking group like LinkedIn, Facebook or Twitter and they are actively talking to their friends and business associates about this election; you can even find this information on MySpace. 2. YouTube -- because YouTube has the ability to replay in video anything you want to replay, a viewer can find any speech that was given from the beginning of the 2008 campaign by any candidate necessary. 3. Network Journalism Sites -- any of the networks have full coverage of the debates and places like MSNBC will have a replay of all the debates, commentary and other information about the candidates as they happen. You can replay any of this information at any time. 5. Text messaging -- Mozes is one of many text messaging websites where an individual can go and create their own list of keywords. People who sign up to receive information from them can receive broadcasts about many different things. Some people are predicting that this is one way that candidates can set up broadcasts that allow people to know their schedules or to send out specific messages. Since both the Democratic and the Republican party already send out specific messages via phone, this will be another technology that can allow more information to get through to voters. According to Guy Kawasaki (2008) the Internet will have the most impact on the presidential election because it allows everyone to educate themselves about the candidates and what they are saying. They can read news, listen to the various debates and make up their own minds about how to vote. This also allows many different people to voice their opinions and opinions influence others. According to Kawasaki, "Much like radio for Roosevelt and TV for JFK, the 2008 race for the White House will be determined by candidates’ abilities to connect with and galvanize supporters online" (p. 25). Some people will